Satisfied customers are the lifeline of any business. Making customer loyalty a part of your company’s overall Recognition Strategy will help foster strong employee – customer relationships by rewarding exceptional service and loyalty. When done right this results in increased levels of business and customer retention.

The challenge with Customer Loyalty is to make it consistent, reasonable and be sure it’s seen as a genuine thank-you, not an effort to buy the business. This is a fine line, but like your employees, customers that like and trust you will likely stay with you. If and when they aren’t happy, they will tell you what’s wrong and give you a chance to fix the problem, not just go in another direction without notice.