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John Schaefer is the Founder and President of Schaefer Recognition Group and has over 25 years of experience helping his clients improve communication, grow their culture and maximize the value of their investments in recognition, employee engagement, culture development and performance management.

With a background in Industrial Engineering, John has a unique approach to employee communications, building trust, reducing turnover and maximizing his client’s investments in people. He calls it “Making it Real” and writes about it in his 2005 book –

Get More Productivity for Less Money . . . Your Employees will Love You for It!
How to turn your existing recognition and incentive expenses into profits and prove it to your CFO.

The secret is pretty straight forward, says Schaefer. Keep it simple, make it believable, stay consistent and treat people like human beings first and employees second. If your employees like you and trust you, they’ll bring their 110% effort and be happy to do it. It’s truly that easy, but most companies fall short!

John Schaefer has a great love of people and a fun, easy going, yet informative speaking style. He’s all about getting people nodding, smiling and thinking . . . “this guy gets me!” He can help you share your message along with his take on earning trust. implementing the proper logistics of a lasting and successful approach to recognition and helping you optimize your most important resource – people!

To hire John for help creating a Culture of Appreciation, Trust and Performance, building an effective engagement strategy or just to speak to your team about how to “Make it Real”, call (888) 646-6670 or email us at john@SchaeferRecognitionGroup.com. We’ll call to you to discuss timing, content, and cost.


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John Schaefer helps organizations succeed by optimizing their most valuable asset – people. When engaged supervisors convince your employees that they truly care, and genuinely mean it, your firm begins to see significant results. The goal, he tells managers, is to “Make it Real!”

This Industrial Engineer, with a degree from Arizona State University worked for a large Aerospace manufacturer, then a small family business. Schaefer’s expectation was to be a valued component of an inspired, like-minded group of professionals, however his early career turned out to be a lesson in the stress-filled pecking order with a disproportionate amount of time being spent covering up weaknesses,

manipulating information and pointing fingers. Sound familiar?

He set out to do something about the frustration and anxiety that he witnessed in the workplace which often led to unique survival habits among his coworkers. Those personal experiences along with wit and a passion for helping people is what Schaefer brings with him every time he talks to clients about getting the most out of the employment experience.

In 1989 he formed his own recognition awards company then a few years later, after finding his old notes, penned Get More Productivity for Less Money . . . Your Employees will Love You for It!  How to turn your existing recognition and incentive expenses into profits and prove it to your CFO. Though written as a humorous view of workplace craziness, it actually takes a serious look at the problems of low employee morale and high turnover which still plague so many companies today. Many of the causes and some of the solutions for these destructive job-in-spired behaviors are presented in his book and accompanying game.

After more than 30 years of working with major corporations, Schaefer knows what makes employees tick. As the Founder of Schaefer Recognition Group, and working as an exclusive representative of Incentive Services, an integrated recognition award and incentive company, he is helping a wide range of companies improve their culture and achieve measurable ROI in their recognition, employee engagement and performance management programs.


Top 5 Reasons you should hire John Schaefer to speak at your next event…

JOHN GETS YOU AND YOUR PEOPLE: With a background beginning as an Industrial Engineer in Aerospace to 30 years working as a recognition consulting working with companies to help them upgrade their approach to recognition, employee engagement and performance management, John knows what it takes to recruit, retain, engage, grow and optimize your most important resource – people!

HIGH-ENERGY, ENGAGING DELIVERY: While his knowledge of recognition and incentives is extensive, it’s his ability to draw people into through stories about his personal experiences moving from a frustrated employee to a successful recognition expert that is what your employees and leaders will remember.

YOU’LL NEVER HAVE TO WORRY: Craig has a proven reputation for being the standout speaker at events, consistently leaving audiences inspired, energized, and eager for more.

CUSTOMIZED PRESENTATIONS FOR MAXIMUM IMPACT: While there a lot of similarities within workforces, as every organization is striving to succeed by the best use of people, technology, education and communications, every company has a unique feel, structure, leadership style and culture. John will get to know you and make sure his presentation and materials are tailored to your needs and how your and your workforce work together to achieve common and lasing goals.

PROFESSIONALISM AND RELIABILITY: Craig is known for his professionalism, always showing up on time and fully prepared, giving you peace of mind that your event will run smoothly.


John’s Message on Recognition Will Cover:

How To Significantly Decrease Turnover With A More Effective Approach to Recognition – He’ll share tools, techniques and proven programs that have helped some of the biggest and best organizations in healthcare, transportation, food services, and manufacturing improve retention, engagement, morale and productivity.

Improved Communications and Collaboration: John believes that the key to a strong recognition program is the believability, consistency and integrity of your leaders in the eyes of their teams.  He’s calls this “Making it Real” and it separates programs that “hand out stuff” and attempt to buy off workers, to a comprehensive communications strategy let’s your people know that you care about them as human beings first and workers second.

Types of Recognition and Incentive Programs, How They Work and Why The Best Approach Uses and Robust Support Team. : I’ve seen the awards/rewards business go from jewelry and logoed items to highly integrated technology platforms with a wide range of award and gift items and tremendous flexibility to support a companies changing needs.  While lots of choices and cool tech is great, we find that the most successful programs use a support team to structure them effectively, make sure they achieve 8-12 meaningful touchpoints per employee per year or more, and actively support an organizations vision, goals and growth objectives.  John will show you your options and candidly share the pros, cons and what he has seen work the best in your industry.